The Bitter Beginnings of a Czech Icon

Josef Becher was a pharmacist who owned the "At the White Lion" pharmacy. He spent years experimenting with local herbs and imported spices. In 1805, he met a British doctor named Christian Frobrig. They shared a passion for herbal mixtures and developed a secret recipe together. By 1807, Becher began selling the liqueur as a digestive aid. It was originally marketed as a medicinal tonic for stomach ailments.

The recipe remains a closely guarded secret to this day. Only two people know the exact proportions of the 20 herbs used. These ingredients are sourced from around the world and local forests. The mixture is aged in oak barrels to develop its unique flavor profile. This process ensures the consistent quality that fans expect in 2026. Understanding this craft is essential for any visitor to the region.

10 Spots to Explore the History of Becherovka in Karlovy Vary

Karlovy Vary is filled with landmarks dedicated to the Becher family. You can walk through the historic center to find these iconic sites. Many locations offer tastings or historical exhibits. Use the local public transport to reach these spots easily. Here are the top ten locations to visit for a deep dive into the brand.

• Best overall: Jan Becher Museum
• Best for history: The Original Pharmacy site
• Best for views: Diana Observation Tower
• Best for atmosphere: Becher's Bar

1. Name: Jan Becher Museum Type: Museum Why go: This is the heart of the liqueur's history. You can see the original production cellars and historic bottles. Best for: First-time visitors. Where: T. G. Masaryka 57. Time: 1.5 - 2 hours. Cost: Moderate. Getting there: Walk from the city center. Tip: Check the opening hours and entrance fee before you go.
2. Name: The Original Pharmacy "At the White Lion" Type: Historical site Why go: This is where Josef Becher first mixed his secret formula. It represents the humble beginnings of the empire. Best for: History buffs. Where: Near the Market Colonnade. Time: 15 minutes. Cost: Free to view exterior. Getting there: Walk through the pedestrian zone. Tip: Look for the commemorative plaque on the building.
3. Name: Villa Becher Type: Historical landmark Why go: This beautiful villa belonged to the Becher family. It now serves as a gallery and cultural center. Best for: Architecture lovers. Where: Westend district. Time: 1 hour. Cost: Varies by exhibition. Getting there: A short uphill walk from the center. Tip: The gardens are perfect for a quiet stroll.
4. Name: Becher's Bar at Grandhotel Pupp Type: Experience Why go: This world-famous bar serves Becherovka in a luxurious setting. It captures the elegance of the 19th century. Best for: Evening drinks. Where: Grandhotel Pupp. Time: 1 - 2 hours. Cost: High. Getting there: Located at the southern end of the spa zone. Tip: Try the "Beton" cocktail, a classic mix of Becherovka and tonic.
5. Name: The "13th Spring" Statue Type: Sight Why go: This symbolic statue honors the liqueur as part of the town's healing waters. It is one of the best things to do in Karlovy Vary. Best for: Photos. Where: Near the Teplá River. Time: 10 minutes. Cost: Free. Getting there: Walk along the riverbank. Tip: It is a great spot for a quick selfie.
6. Name: Mill Colonnade Type: Sight Why go: While not a Becher site, it is where the spa culture thrived. The liqueur was often prescribed alongside these waters. Best for: General sightseeing. Where: Central spa area. Time: 30 minutes. Cost: Free. Getting there: Accessible by foot from all central hotels. Tip: Bring a porcelain cup to taste the thermal springs.
7. Name: The New Becherovka Factory Type: Sight Why go: See where the liqueur is produced today using modern methods. It shows the growth of the brand since 1807. Best for: Industry enthusiasts. Where: Bohatice district. Time: 30 minutes (exterior). Cost: Free to view. Getting there: Take bus number 1 or 13. Tip: Note the contrast between the old cellars and this facility.
8. Name: Vřídlo (The Hot Spring) Type: Sight Why go: This is the most powerful spring in the UNESCO listed city. It provides context for the "13th Spring" nickname. Best for: Nature lovers. Where: Vřídelní kolonáda. Time: 20 minutes. Cost: Free. Getting there: Located in the heart of the spa zone. Tip: Watch the water spout reach up to 12 meters high.
9. Name: Diana Observation Tower Type: Viewpoint Why go: Get a bird's-eye view of the city where the Becher family lived. It offers a stunning perspective on the valley. Best for: Panoramic views. Where: Friendship Height. Time: 1.5 hours. Cost: Funicular fee applies. Getting there: Take the funicular from near Grandhotel Pupp. Tip: There is a mini-zoo nearby for families.
10. Name: Loket Castle Type: Day trip Why go: This medieval castle is a short trip from the city. The Becher family often visited the surrounding forests for herbs. Best for: Day trips. Where: Loket (12km from Karlovy Vary). Time: 3 - 4 hours. Cost: Moderate. Getting there: Take a train or bus from the main station. Tip: The town of Loket is incredibly picturesque and worth a walk.

Tips for Booking Jan Becher Museum Tours

Booking your tour in advance is highly recommended. The museum is a popular destination for tourists from around the world. Most tours include a film, a walk through the cellars, and a tasting. You can choose between different languages for your guide. In 2026, online reservations are the fastest way to secure a spot.

Consider a late afternoon tour to end your day with a tasting. The museum shop offers exclusive gift sets and limited editions. These make excellent souvenirs for friends back home. Always check for group discounts if you are traveling with a large party. Exploring the history of Becherovka herbal liqueur in Karlovy Vary is best done with a guide.